WP WolfePress Blog

Duluth Fall Festival

Duluth Fall Festival Launches New Website

We built the first Duluth Fall Festival Website way back in 2001. Over the years, we added more content and functionality until the needs of the Festival and its visitors outgrew what a standard HTML website could economically provide. So in 2014, we build the next iteration of the website

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Personalization

Enhancing the Customer Experience Through Personalization

The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.

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Think Out-of-the-Box

Innovation–Thinking Out-of-the-Box

Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem.

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Gutenberg – A Major Update to WordPress

Gutenberg – A Major Update to WordPress

WordPress released its latest update, WordPress 5.0, this past Thursday, November 6, 2018. I realize this is short notice, but WordPress didn’t announce it until two days prior. Why is this important? WordPress releases updates all the time. Well, this release contains a significant change to the native page and

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An Accidental Leader

An Accidental Leader

I was recently reading Simon Sinek’s New York Times bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. It reminded me of a quote from his many talks and podcasts found all over the Internet. It goes something like this… Leadership is not about being in charge,

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