WP WolfePress Blog

Navigating Website Terminology

Navigating Website Terminology

Sometimes it can seem like Web Developers and Designers are speaking a foreign language when they are talking to you about your website. We can lose sight of the fact that this may be totally new to you. In other words, you may not be fluent in Geek-Speak. 🙂 So

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What’s the Secret to Creativity?

What’s the Secret to Creativity?

I’ll let you in on a little secret… There really is no secret. Scientists have known for years. You may ask, “How exactly does creativity happen?” That’s the wrong question. The right question is “Where does creativity happen?” And the answer is… Creativity happens at the boundaries between order and

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My Web Designer Disappeared

My Web Designer Disappeared! What Do I Do Now?

Do you have a website that needs to be updated and your web designer is nowhere to be found? Have you hired a web designer to only have them disappear in the middle of your web project? Is your web site broken and find you have no one to turn

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Duluth Fall Festival

Duluth Fall Festival Launches New Website

We built the first Duluth Fall Festival Website way back in 2001. Over the years, we added more content and functionality until the needs of the Festival and its visitors outgrew what a standard HTML website could economically provide. So in 2014, we build the next iteration of the website

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Personalization

Enhancing the Customer Experience Through Personalization

The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.

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Think Out-of-the-Box

Innovation–Thinking Out-of-the-Box

Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem.

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