Category: Marketing

Why People Like You, Do Things Like This
Marketing
Kerry Wolfe

Why People Like You, Do Things Like This

On a recent business trip, I and a colleague were in Indonesia doing some research for a project. We spent most of our time in Indonesia on the island of Bali where we developed a friendship with a fellow named Komang who ran a fledgling travel and tourism agency. He was our guide in Bali

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People Don’t Buy Products. They Buy Solutions to Their Problems
Content Development
Kerry Wolfe

People Don’t Buy Products. They Buy Solutions to Their Problems

It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT

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