Marketing

People Don’t Buy Products. They Buy Solutions to Their Problems

People Don’t Buy Products. They Buy Solutions to Their Problems

It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT …

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