Dispatches from the Field

The Time for Personalization is NOW!

The Time for Personalization is NOW!

For over a hundred years, going back to Henry Ford when he famously said, “Any customer can have a car painted any color that he wants so long as it is black.”, we have been “trained” to accept a mass-market economy. However, the rebellion has begun! And businesses that ignore it, do so at their peril.

Consumers are more and more coming to expect a customized, personalized customer experience.

A Glimpse into the Future of Personalization

Infographic supplied courtesy of Raw Shorts

What the Future of Marketing Personalization Looks Like

If you’re interested in exploring the world of opportunities personalized customer experiences can open up for you and your business, please feel free to get in touch at kerry@wpwolfepress.com.


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