Category: Content Development

People Don’t Buy Products. They Buy Solutions to Their Problems
Content Development
Kerry Wolfe

People Don’t Buy Products. They Buy Solutions to Their Problems

It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT

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A Simple Plan for Consistently Delivering Quality Content
Content Development
Kerry Wolfe

A Simple Plan for Consistently Delivering Quality Content

If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves a particular problem. But producing

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Content First
Content Development
Kerry Wolfe

Content First, Drives Faster Development Cycles

We get your content first and you get your website faster After we get the go-ahead on a project, one of the first items on the agenda is to begin the process of gathering your content. But customers often don’t know where to start or what the content they need looks like.  We provide tools to

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