Our Founder, Kerry Wolfe, earlier this year was invited to speak at WordCamp Atlanta 2019 about the power of website personalization. For those of you who are unfamiliar, WordCamp is an event for web professionals, including WordPress web designers and developers, marketers and freelancers at all levels of expertise that facilitates the sharing of new
The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.
What exactly do I mean by being Remarkable? Remarkable is doing or being something that is worth remarking about. I think I can illustrate this with an example from personal experience. A few years ago, my wife and I were living with an aging HVAC (Heating, Ventilation, and Air-Conditioning) system. As each summer approached, we
The ROI of Experience Experience businesses are outselling their peers. According to a global study conducted by Forrester, those that invest in experiences are seeing significant year-over-year topline gains. Because customers don’t just buy products, they buy experiences.