For over a hundred years, going back to Henry Ford when he famously said, “Any customer can have a car painted any color that he wants so long as it is black.”, we have been “trained” to accept a mass-market economy. However, the rebellion has begun! And businesses that ignore it, do so at their
The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.