Dispatches from the Field

Personalization

Enhancing the Customer Experience Through Personalization

The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.

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Think Out-of-the-Box

Innovation–Thinking Out-of-the-Box

Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem.

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Gutenberg – A Major Update to WordPress

Gutenberg – A Major Update to WordPress

WordPress released its latest update, WordPress 5.0, this past Thursday, November 6, 2018. I realize this is short notice, but WordPress didn’t announce it until two days prior. Why is this important? WordPress releases updates all the time. Well, this release contains a significant change to the native page and

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An Accidental Leader

An Accidental Leader

I was recently reading Simon Sinek’s New York Times bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. It reminded me of a quote from his many talks and podcasts found all over the Internet. It goes something like this… Leadership is not about being in charge,

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Why People Like You, Do Things Like This

Why People Like You, Do Things Like This

On a recent business trip, I and a colleague were in Indonesia doing some research for a project. We spent most of our time in Indonesia on the island of Bali where we developed a friendship with a fellow named Komang who ran a fledgling travel and tourism agency. He

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