Dispatches from the Field
Do You Suffer from Imposter Syndrome?
What the heck is Imposter Syndrome anyway? Wikipedia describes Imposter Syndrome this way: Impostor syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Sound familiar? I know I have struggled with bouts of it on
5 Things That Impact Your Website’s SEO Rankings You May Not Know About
There are many things that can affect your website’s ranking on Google search. In this article, we’ll go over some of the factors you may not be aware of. The problem is many customers just focus on keywords, search-friendly page titles and descriptions, then leave it at that. They may
People Don’t Buy Products. They Buy Solutions to Their Problems
It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great
Setting S.M.A.R.T. Goals for Your Website
When we are developing a new website for you, one of the first things we do is work with you to identify what goals you have for your website. It’s important the goals we set for your website are very specific and not just something like, “I want to generate
Don’t Fear Change, Dance With It
Many people don’t like change, or at least they are not comfortable with it. This is perfectly understandable. We are hardwired to fear change—hardwired on a biological level. Up until relatively recent times, change signaled danger. If early man heard an unusual noise—rustling leaves or branches breaking—out in in the
A Simple Plan for Consistently Delivering Quality Content
If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves
