Dispatches from the Field

Do You Suffer from Imposter Syndrome?

Do You Suffer from Imposter Syndrome?

What the heck is Imposter Syndrome anyway? Wikipedia describes Imposter Syndrome this way: Impostor syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Sound familiar? I know I have struggled with bouts of it on

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Setting SMART Goals for Your Website

Setting S.M.A.R.T. Goals for Your Website

When we are developing a new website for you, one of the first things we do is work with you to identify what goals you have for your website. It’s important the goals we set for your website are very specific and not just something like, “I want to generate

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Don't Fear Change, Dance With It

Don’t Fear Change, Dance With It

Many people don’t like change, or at least they are not comfortable with it. This is perfectly understandable. We are hardwired to fear change—hardwired on a biological level. Up until relatively recent times, change signaled danger. If early man heard an unusual noise—rustling leaves or branches breaking—out in in the

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A Simple Plan for Consistently Delivering Quality Content

A Simple Plan for Consistently Delivering Quality Content

If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves

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