Dispatches from the Field

Website Maintenance

The Importance of Scheduled Website Maintenance

An up-to-date and optimized website is essential for a REMARKABLE customer experience.

With a WP WolfePress Website Care Plan in place, you can rest assured your website is doing its job so you can do yours. If an issue ever arises with the performance of your website, there will already be a team in place to get it taken care of quickly, often times without you even knowing there was a problem.

A broken, slow, or out-of-date website equals a poor customer experience

Have you ever visited a website and found broken links or images or, perhaps opened a page that just “looked” broken. How does that affect your opinion of the company represented by the website? Because that’s exactly what a website does. It represents you and your brand, and how it looks and performs tells a story about you. Do you care about your business and its customers? Do you show attention to detail?

Have you ever gone to a website and noticed that their latest blog entry was from last year? Did you ever notice the copyright date is from two years ago? Makes you wonder if these people are even still in business. At the very least, it makes me think they are not actively involved in their business.

I recently read an article equating the attention span of today’s Internet user to that of a goldfish. Now I have no idea how they measure the attention span of a goldfish, but I do know that recent studies show that 40% of people abandon a website that takes more than 3 seconds to load. Potential customers have little time and patience for a slow loading site.

These are just a few issues that can sabotage your customer’s website experience.

Your website needs regular maintenance just like your car. Your car wouldn’t perform very well or last very long if you didn’t keep it maintained.

Web technology advances at a frenetic pace, hackers are hungry for vulnerable sites and customers are interacting with the Internet in an ever-expanding array of devices. How could you possibly keep up with all of this and run your business too? The good news is you don’t have to. We’ve got you covered.

What we do

All of the sites we handle are enrolled in one of our Website Care Plans.

Every day, your site will be backed up and scanned for malware and any newly identified security vulnerabilities. We monitor your site 24/7 to make sure it’s up and running. If it goes down for any reason, we are notified immediately so we can get it back up.

Each month, either on the 15th or the 30th, we make an additional backup of your site and an experienced web developer will make any needed updates and optimizations to the software running your site. We then test the site to make sure the new updates haven’t broken anything and everything is running smoothly. If there is a problem, we can restore the site to its previous state at the click of a button.

If there are any issues with an update, our experienced web developer will troubleshoot and resolve the problem with no site downtime.

Each month you will also receive a Website Care report showing all the updates performed.

And you don’t have to lift a finger.

What you do

Choose which one of our Website Care Plan best suits your needs and then do what you do best… build your business.


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