The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.
Atlanta Financial Associates
Atlanta Financial Associates has been offering financial advisory services for more than 25 years, “Making Life’s Journey Richer” for clients by building wealth management plans that turn dreams into reality.
Atlanta Financial Associates (AFA) had a website built on a platform managed by a large investment brokerage. The system was not very flexible and AFA regularly found they really couldn’t do what they wanted to do with their website given the limitations of the platform. In addition, it was not possible to make the smallest of changes to the website without having a compliance associate review, approve and publish it. This process could sometime take several days. In today’s fast-paced business environment, this was untenable. They needed a more robust, flexible and agile solution.
As the Web Developer on this Project for Michael Mackenzie Communications, using WordPress as the new, more flexible and robust CMS, I developed a website that directly addressed the issues that had been previously plaguing AFA. Their new website is easy to edit and changes can be made 24/7 on a moment’s notice. It is fast-loading, dynamic, mobile-responsive and SSL secured.
AFA now has a website that is ready for their continued growth and expansion. Multiple megamenus provide quick, visual “and” descriptive links to AFA’s extensive product and service offerings.
I continue to provide ongoing WordPress maintenance for this website.
- Responsive Design
- Advanced Mega Menus
- SSL Secured
- Website Redesign
- WordPress Development
- Website Maintenance
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