The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.
Morgan and DiSalvo
Richard Morgan and Loraine DiSalvo formed a partnership because of a shared passion for helping all kinds of Georgia families create sound plans for the inevitable changes that happen in life.
Morgan and Disalvo had a non-responsive, out-of-date WordPress website that was becoming difficult to maintain. They were looking to bring their website a fresh new look and participate in today’s mobile-first world of the Internet.
While working as the Web Developer on this Project for Michael Mackenzie Communications, I brought the website up-to-date by building a fast-loading, dynamic, mobile-responsive, SSL-secured WordPress website. This feature-rich website includes:
- A vertically scrolling feed of their latest Newsroom posts on the Homepage
- A rotating feed of their latest Google review dynamically pulled from the Google database
- A megamenu providing a quick visual “and” descriptive display of Morgan and DiSalvo’s extensive practice areas.
- An innovative Knowledgebase search tool pre-populated with common search terms
I continue to provide ongoing WordPress maintenance.
- Responsive Design
- Advanced Mega Menu
- Live Google Review Feed
- Knowledgebase Search Tool
- Website Redesign
- WordPress Development
- Website Maintenance
Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem. Sometimes it may start out
WordPress released its latest update, WordPress 5.0, this past Thursday, November 6, 2018. I realize this is short notice, but WordPress didn’t announce it until two days prior. Why is this important? WordPress releases updates all the time. Well, this release contains a significant change to the native page and post editing experience with the
I was recently reading Simon Sinek’s New York Times bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. It reminded me of a quote from his many talks and podcasts found all over the Internet. It goes something like this… Leadership is not about being in charge, it is about taking care