The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.
Performance Consulting Associates
Performance Consulting Associates (PCA) is one of the leading North American providers of Maintenance Management and Asset Management solutions.
PCA had a non-responsive, 5-year-old static HTML website in need of an update to better reflect their industry leadership by providing an improved, mobile-friendly customer experience.
While working as the Web Developer on this Project for Michael Mackenzie Communications, I brought the website up-to-date by building a fast-loading, dynamic, mobile-responsive WordPress website. The website is now much easier to maintain and is ready for the continued expansion of PCA’s services. The website’s extended megamenu structure is a plus as it allows for a quick visual “and” descriptive display of PCA’s expanded service offerings.
I continue to provide ongoing WordPress maintenance.
- Responsive Design
- Advanced Mega Menu
- Website Redesign
- WordPress Development
- Website Maintenance
Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem. Sometimes it may start out
WordPress released its latest update, WordPress 5.0, this past Thursday, November 6, 2018. I realize this is short notice, but WordPress didn’t announce it until two days prior. Why is this important? WordPress releases updates all the time. Well, this release contains a significant change to the native page and post editing experience with the
I was recently reading Simon Sinek’s New York Times bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. It reminded me of a quote from his many talks and podcasts found all over the Internet. It goes something like this… Leadership is not about being in charge, it is about taking care