Month: October 2018

People Don’t Buy Products. They Buy Solutions to Their Problems

People Don’t Buy Products. They Buy Solutions to Their Problems

It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT …

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A Simple Plan for Consistently Delivering Quality Content

A Simple Plan for Consistently Delivering Quality Content

If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves a particular problem. But producing …

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