It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT […]
People Don’t Buy Products. They Buy Solutions to Their Problems Read More »
When we are developing a new website for you, one of the first things we do is work with you to identify what goals you have for your website. It’s important the goals we set for your website are very specific and not just something like, “I want to generate more sales.” We work with
Many people don’t like change, or at least they are not comfortable with it. This is perfectly understandable. We are hardwired to fear change—hardwired on a biological level. Up until relatively recent times, change signaled danger. If early man heard an unusual noise—rustling leaves or branches breaking—out in in the fearful dark around the campfire,
If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves a particular problem. But producing
A Simple Plan for Consistently Delivering Quality Content Read More »
There is a line from a Clint Eastwood movie that I often remember when it’s too late… “A man’s gotta know his limitations.” I was reminded of this recently when a neighbor backed into our mailbox and broke the post holding it into the ground. Several years ago, after our original mailbox post broke when
