For over a hundred years, going back to Henry Ford when he famously said, “Any customer can have a car painted any color that he wants so long as it is black.”, we have been “trained” to accept a mass-market economy. However, the rebellion has begun! And businesses that ignore it, do so at their …
Our Founder, Kerry Wolfe, earlier this year was invited to speak at WordCamp Atlanta 2019 about the power of website personalization. For those of you who are unfamiliar, WordCamp is an event for web professionals, including WordPress web designers and developers, marketers and freelancers at all levels of expertise that facilitates the sharing of new …
Enhancing the Customer Experience Through Personalization – WordCamp Presentation Read More »
Sometimes it can seem like Web Developers and Designers are speaking a foreign language when they are talking to you about your website. We can lose sight of the fact that this may be totally new to you. In other words, you may not be fluent in Geek-Speak. 🙂 So we thought it would be …
I’ll let you in on a little secret… There really is no secret. Scientists have known for years. You may ask, “How exactly does creativity happen?” That’s the wrong question. The right question is “Where does creativity happen?” And the answer is… Creativity happens at the boundaries between order and chaos. Another way to think …
Do you have a website that needs to be updated and your web designer is nowhere to be found? Have you hired a web designer to only have them disappear in the middle of your web project? Is your web site broken and find you have no one to turn to? You are not alone. …
We built the first Duluth Fall Festival Website way back in 2001. Over the years, we added more content and functionality until the needs of the Festival and its visitors outgrew what a standard HTML website could economically provide. So in 2014, we build the next iteration of the website in WordPress, greatly enhancing its …
The Future is Personal. Personalization goes both ways. Your customers need to get to know you, and you need to get to know them. Digital marketing tends to be impersonal, focusing on lists, list building, lead generation, etc. The customer is not thought of as a person or an individual with personalized needs. They are an email address.
Often in business, as in life, we are presented with problems–I like to call them challenges–that do not present an obvious solution. There is no off-the-shelf solution readily available. Herein lies opportunity. We have the opportunity to come up with a novel idea or approach to solve a new problem. Sometimes it may start out …
WordPress released its latest update, WordPress 5.0, this past Thursday, November 6, 2018. I realize this is short notice, but WordPress didn’t announce it until two days prior. Why is this important? WordPress releases updates all the time. Well, this release contains a significant change to the native page and post editing experience with the …
I was recently reading Simon Sinek’s New York Times bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. It reminded me of a quote from his many talks and podcasts found all over the Internet. It goes something like this… Leadership is not about being in charge, it is about taking care …
