Sometimes, after an update has been made to your website and you revisit a page that has changed, it doesn’t appear the change has really been made. You may worry your site is broken or something is wrong. But this is usually caused by your web browser (i.e., Chrome, Firefox, Safari, Microsoft Edge, etc.) caching […]
How to Clear Your Browser Cache to See Changes to Your Website Read More »
On a recent business trip, I and a colleague were in Indonesia doing some research for a project. We spent most of our time in Indonesia on the island of Bali where we developed a friendship with a fellow named Komang who ran a fledgling travel and tourism agency. He was our guide in Bali
What the heck is Imposter Syndrome anyway? Wikipedia describes Imposter Syndrome this way: Impostor syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Sound familiar? I know I have struggled with bouts of it on a regular basis over my
There are many things that can affect your website’s ranking on Google search. In this article, we’ll go over some of the factors you may not be aware of. The problem is many customers just focus on keywords, search-friendly page titles and descriptions, then leave it at that. They may even spend an inordinate amount
5 Things That Impact Your Website’s SEO Rankings You May Not Know About Read More »
It bears repeating… people do NOT buy products. Of course, people do buy products or services. But that’s not really what motivates them to part with their money. So, promoting a product or a service saying how great the product’s features are, how advanced your technology is, or how great your company is…. will NOT
People Don’t Buy Products. They Buy Solutions to Their Problems Read More »
When we are developing a new website for you, one of the first things we do is work with you to identify what goals you have for your website. It’s important the goals we set for your website are very specific and not just something like, “I want to generate more sales.” We work with
Many people don’t like change, or at least they are not comfortable with it. This is perfectly understandable. We are hardwired to fear change—hardwired on a biological level. Up until relatively recent times, change signaled danger. If early man heard an unusual noise—rustling leaves or branches breaking—out in in the fearful dark around the campfire,
If you want to attract the right type of customer–your Ideal Customer–into your business and position yourself as the go-to company to solve their problems, then you need to be producing lots of high-value, quality content on a consistent basis that shows the world you are the company that solves a particular problem. But producing
A Simple Plan for Consistently Delivering Quality Content Read More »
There is a line from a Clint Eastwood movie that I often remember when it’s too late… “A man’s gotta know his limitations.” I was reminded of this recently when a neighbor backed into our mailbox and broke the post holding it into the ground. Several years ago, after our original mailbox post broke when
What exactly do I mean by being Remarkable? Remarkable is doing or being something that is worth remarking about. I think I can illustrate this with an example from personal experience. A few years ago, my wife and I were living with an aging HVAC (Heating, Ventilation, and Air-Conditioning) system. As each summer approached, we
